With a mobile focus however you can better optimize your feed to be a bit closer towards the conversion side. Unsurprisingly, customers seeing your products via Google Shopping's scroll will be in all parts of the buying funnel. Mobile Shopping relevance – Finding the buy now With 55% of ecommerce searches starting on directly on Amazon as it is, having a presence in the one place they're not is critical.
#Google shopping desktop full#
Outside of some tests they ran in December, Amazon doesn't advertise on the Shopping network, at least in full force. But, and there is always a but, there is a glimmer of hope via Google Shopping. The Bezos-led machine is irrefutability the biggest player in US online sales. 53%! For every two dollars spent online in ecommerce last year, they took one of them. From Business Insider, Amazon accounted for 53% of ecommerce growth in 2016. The reason for this is simply because Amazon isn't there. Honing your advertising strategy around Shopping is crucial, in my opinion, because it's still one of the last bastion’s for ecommerce growth. On mobile, where competitors jostle for room on the small screen, shopping ads can prominently feature your items in an above the fold, scroll-less feature. This seems to be one of the few unchanging principles of online advertising: location matters. Online real estate will never not be at a premium.
Let's break down a few core tenants of why we need to shift focus for Shopping. Mobile product listing ads can check all the boxes for advertising success: being there, being relevant, and being accountable. Updating your Google Shopping campaign(s) to focus on mobile traffic can be an excellent first step.
To leverage this market shift, you'll need to pivot your advertising campaigns for a mobile-first world. Now, not only are more queries being done through tablets and phones, but more time is being spent there as well. This should come as no real surprise, but what may pique your interest is that in the fall of 2016 internet usage on mobile surpassed desktop. In the fall of 2015, Google announced that for the first time, mobile searches had surpassed desktop.
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